The BMW 7 Series is the pinnacle of the BMW brand. This all new model had been meticulously reworked from the ground up, thus Luxury Reinvented became the campaign.

But how do you deliver on that idea and set the 7 Series apart online from competitors and the rest of the BMW lineup? By meticulously hacking the templated website and providing a premium experience driven by emotive video walkthroughs in addition to uncluttered design and content.