XBOX // QUANTUM BREAK LAUNCH

How do you get the word out about a launch party for Quantum Break, a noir Xbox game title set in a violent near-future?


By sending an invite to influencers that was sure get their attention because it seemed to come from the game itself. 

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We sent burner phones to select social media influencers with a pre-recorded message from Jack, the game’s main character. Something was about to go down in Toronto and they needed to be there. In addition to the original invite, we used the phones

We sent burner phones to select social media influencers with a pre-recorded message from Jack, the game’s main character. Something was about to go down in Toronto and they needed to be there. In addition to the original invite, we used the phones to stay in touch with our influencers over the duration of the campaign.

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well don't just sit there... go to the location with a gopro and vlog the crap out of it
well don't just sit there... go to the location with a gopro and vlog the crap out of it

–
Timothy Ferguson

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